Rebranding the Rebuild

Monday, April 6, 2015

Pretty sweet news came out earlier today that Army athletics will be getting a facelift.

Through its partnership with Nike, Army is set to reveal new logos and lettering — while reportedly bringing back a familiar nickname — April 13.

I haven't even seen the new logos, but already I love the idea. I've thought about the nickname Black Nights and though I accepted it, it sort of struck me as unnecessarily fictional. The hilarious imagery occasionally put forth by Rutgers blog Beat Visitor makes me chuckle every single time I see it, and it further made me wish that Army athletic teams were still called Cadets.

There is already speculation about logo possibilities and I would like to register my vote for the simple block lettered ARMY with a return of the old mule for apparel. If you like the Black Knights motif or if you're into vintage gear - you'll be in luck shortly as Black Knights gear will be phased out and likely discounted - so keep an eye out for both old school and brand new merch on Army athletics' online store.


It's not often a team like Army gets its image reset, so let's hope for the best. In 5 months I hope the only thing we have to bellyache about is how much we DON'T like the new logo - but as for right now - I feel like it's the slow buildup to Christmas morning until the new scheme is revealed on the 13th. 

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